Handcrafted Daily with Traditional Mastery
Discover the profound difference that time, technique, and passion make in every handcrafted loaf. At Flourish & Crumb, we bake fresh daily with no preservatives, using slow fermentation and premium ingredients for unrivaled flavour and texture.
Order Fresh Bread TodayOur Signature Bread Collection
Classic London Sourdough
Our signature loaf, slow-fermented for 48 hours to develop a rich, complex tang and an exquisitely open, airy crumb. Made with heritage strong flour.
- Ingredients: Organic White Flour, Water, Sourdough Starter, Sea Salt.
- Allergens: Wheat. May contain traces of nuts, sesame.
Rustic Country Loaf
A robust blend of organic wholewheat and rye flours, giving this loaf a dense texture and deep, nutty flavour. Perfect with butter or cheese.
- Ingredients: Organic Wholewheat Flour, Rye Flour, Water, Yeast, Sea Salt.
- Allergens: Wheat, Rye. May contain traces of nuts, sesame.
Olive & Rosemary Focaccia
Light, airy, and drizzled with finest olive oil, studded with Kalamata olives and fresh rosemary. Ideal for sharing or dipping in balsamic.
- Ingredients: Organic White Flour, Water, Yeast, Olive Oil, Kalamata Olives, Fresh Rosemary, Sea Salt.
- Allergens: Wheat. May contain traces of nuts, sesame.
Quinoa & Chia Gluten-Free Loaf
Carefully crafted for those with sensitivities, this loaf combines quinoa and chia for a delightful texture and nutritious profile.
- Ingredients: Quinoa Flour, Tapioca Starch, Brown Rice Flour, Chia Seeds, Yeast, Psyllium Husk, Water, Salt.
- Allergens: None (Gluten-Free facility ensures no cross-contamination).
The Art of Slow Fermentation
Day 1: Cultivating Life
Our journey begins by feeding our established wild yeast starter, allowing it to reach peak activity. Simultaneously, precise measurements of organic flours and pure water are combined, initiating the autolyse process – a gentle hydration that prepares the dough for the magic of fermentation.
Day 2: Developing Depth
Salt is introduced, and the dough undergoes a series of gentle stretches and folds by hand. This traditional technique develops gluten structure and incorporates oxygen without damaging the delicate yeast network, setting the stage for complex flavour development during bulk fermentation.
Day 3: The Patience of Proofing
After shaping, the dough is meticulously placed in traditional bannetons and cold-proofed for 12-24 hours. This extended, slow fermentation enhances enzymatic activity, resulting in superior flavour, texture, and digestibility.
Baking Day: From Hearth to Hand
Finally, our perfectly proofed loaves are scored by hand and baked directly on stone hearths in our high-temperature ovens. The intense heat creates that signature crisp crust and ensures a magnificent oven spring, delivering bread that's fresh, fragrant, and truly unforgettable.
Premium Ingredients, Exceptional Results
Organic Flours from Esteemed Mills
We believe great bread starts with great flour. That's why we meticulously source our organic flours from reputable European mills, chosen for their sustainable practices and the consistent quality of their grains. These flours, rich in natural enzymes and nutrients, are the cornerstone of our distinct flavours.
Pure Sea Salt and Wild Yeast Cultivations
Our commitment to purity extends to every ingredient. We use only unrefined sea salt, harvested from ancient, pristine regions, for a clean, nuanced flavour. Our wild yeast cultures have been lovingly nurtured for years, lending a unique character and complexity to every loaf.
Seasonal Additions, Always Natural
From aromatic rosemary for our focaccia to plump, sun-dried tomatoes, every additional ingredient is carefully selected from trusted local suppliers. We use absolutely no artificial preservatives, colourings, or flavour enhancers – just the wholesome goodness of nature.
Health Benefits of Traditional Fermentation
Improved Digestibility
The long fermentation process breaks down complex carbohydrates and gluten, making our artisan breads easier to digest and gentler on the stomach compared to commercially produced bread.
Enhanced Nutrient Absorption
Phytic acid, a compound found in grains that can inhibit mineral absorption, is significantly reduced during slow fermentation. This means your body can better absorb vital minerals like iron, zinc, and magnesium.
Lower Glycemic Index
Our fermentation process naturally lowers the glycemic index of our breads, leading to a slower release of glucose into the bloodstream. This helps in maintaining stable blood sugar levels and sustained energy.
Natural Probiotic Properties
While baking reduces live probiotics, the fermentation by-products still contribute to a healthier gut environment, supporting a balanced microbiome and overall well-being.
What London Bread Lovers Say
Fresh Bread, Convenient Access
Experience the warmth and aroma of freshly baked artisan bread every day. Whether you prefer to collect from our Piccadilly Circus bakery or have it delivered to your door, we make enjoying exceptional bread effortless.
Daily Pickup
Order online by 8 PM for next-day pickup at our London bakery. Freshly baked loaves available from 10 AM.
Pre-Order for PickupLondon Delivery
Enjoy fresh bread delivered to your home or office. Morning delivery slots available across central London. Check your postcode for availability.
Schedule a DeliveryWholesale Enquiries
Partner with Flourish & Crumb to delight your customers. We supply restaurants, cafes, and hotels with our bespoke artisan bread.
Enquire Now